![](https://cdn.myportfolio.com/c130cb15-bf86-4da0-8abb-2adae237eefc/1fe7b9e4-2b05-44e6-86a1-f3efb48f4573_rw_1920.png?h=97bc14dfc302331b26814349af18cd23)
What is OverTime all about?
OverTime is a brand that wants to see the best out of their customers. The definition of OverTime is: "Time in addition to what is normal, as time worked beyond one's scheduled working hours." Everyone has a day when they do a lot more than what they are used to doing, mainly students, business workers, employees, etc. Our tagline is: "We know you're working hard, let us help you stay on track!" Multitasking is a skill that we want to help you sharpen.
![](https://cdn.myportfolio.com/c130cb15-bf86-4da0-8abb-2adae237eefc/8bef6396-3fd8-48c6-aa6a-39643caa7c92_rw_1920.png?h=b6c028b27d9ef1efa80a8972ca6bd13e)
![](https://cdn.myportfolio.com/c130cb15-bf86-4da0-8abb-2adae237eefc/b0224c14-4690-4433-9feb-bda333d799f3_rw_3840.jpg?h=9468641f682b7b7e04394fa00d24a45c)
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![](https://cdn.myportfolio.com/c130cb15-bf86-4da0-8abb-2adae237eefc/a56e5b07-76c9-4400-bb85-95c19ee35c07_rw_3840.jpg?h=a0e7fee4ea5a0f51a3b7fdbacb454a13)
![](https://cdn.myportfolio.com/c130cb15-bf86-4da0-8abb-2adae237eefc/1ddd80a6-23ef-4b17-a467-7b45d8243127_rw_3840.jpg?h=0c5e31832d897c9777f5b009f77bd377)
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![](https://cdn.myportfolio.com/c130cb15-bf86-4da0-8abb-2adae237eefc/8189dca7-5c87-4801-ba37-38540a967de7_rw_3840.jpg?h=ccca352ea4b0978d4c55780557248f44)
![](https://cdn.myportfolio.com/c130cb15-bf86-4da0-8abb-2adae237eefc/b3a6569a-230b-4e79-9dda-f045bc49a294_rw_3840.jpg?h=781e5a9d39b5efa79f8186160b96c6df)
![](https://cdn.myportfolio.com/c130cb15-bf86-4da0-8abb-2adae237eefc/12e06d2d-65bd-4c0c-8342-9a78cc85a3f7_rw_3840.jpg?h=84d90ca4f98e93985297131b30204aff)
![](https://cdn.myportfolio.com/c130cb15-bf86-4da0-8abb-2adae237eefc/fcb4bb05-8ea6-4505-9e16-f2478d94ea54_rw_1920.jpg?h=901e953a327743079a538c32e267e210)
Why this Design?
The Logo of OverTime are the letters: O and T. The letters are overlapping each other to represent the overlapping of a worker's busy schedule. The color red was chosen to be for the color of passion and determination. The design of the bag is based on a watch. The front of the bag represents a large face of a watch, the other sides of the bag are the wrist strap. The design above and below the wrist strap are a skyline of buildings which represents the usual environment that hard workers are usually in. The tag is also based on the face and back of a watch, with an "OverTime" imprint on the back.